← Back to Our Work Retail Technology · CASE STUDY

MacBookdealz

E-commerce, Product Discovery & Operations Platform

The projectA customer-facing retail platform and internal web system built to manage product discovery, stock, repairs, returns and technician workflows.
MacBookdealz project preview
THE CHALLENGE

What needed to change.

Customers faced a large range of MacBook models, specifications and price points, while the team needed clearer visibility across inventory, sales, repairs, customer records, supplier returns and technician activity.

THE SOLUTION

What we built.

We built one connected digital ecosystem: a public website with country-aware product discovery and a MacBook Finder, plus role-based internal tools for owners, sales staff and technicians. WhatsApp is used only after the customer has selected a product or completed a structured repair enquiry.

SOLUTION HIGHLIGHTS

The core capabilities delivered.

The case study includes customer-facing and internal system views. Personal names, contacts, balances, serial numbers and other sensitive records are permanently blurred where required.

01MacBook Finder based on purpose, budget and specifications
02Tanzania and Kenya product experiences
03Product catalogue with intelligent filtering
04Repair Centre enquiry workflow
05Owner, sales and technician dashboards
06Inventory, returns, parts and customer records
INSIDE THE SYSTEM

Important workflows shown publicly.

The interface and workflow remain visible while sensitive business and customer information is protected.

Stock intake and serial-based inventory control

Customer profiles and purchase history

Technician returns, repairs and parts-request workflow

Supplier returns and high-cycle-count review

Role-based access for owner, staff and technicians

BUSINESS IMPACT

What the solution improved.

These outcomes describe the operational and customer-experience improvements created by the project.

Made a complex product catalogue easier to navigate

Improved customer understanding before contacting sales

Connected multiple operational workflows in one browser-based system

Created clearer visibility across inventory, repairs and returns

LET’S BUILD

Need a solution built around your workflow?

Tell us what is slowing the business down or making the customer journey harder than it should be.